For the 2016 Cannes Young Lions, the client was the Variety Freedom Program, which raises donations to provide disabled children with the specialized equipment they need to live active lives and participate more easily in everyday kids' activities. I worked with a Copywriter to concept and create this interactive print ad that physically allows the user to change the world for a child in need. Often times, disabled children face isolation and seclusion when they don't have the necessary equipment to ride a bike or play outdoors. With your action, you can truly make a difference and see the change in this one child's life.
Interactive Print Ad for Young Lions 2016