It is said that the difference between UX and UI can be explained through the simple medium of having cereal for breakfast. The cereal is your content, the spoon is your user interface, and eating the bowl of cereal is your user experience.

With the new brand updates that Delta is going through, I have been pushing hard for more wireframe use and step-by-step email template design. Through this method, we have been able to get a better sense of how the client wants us to present the hierarchy of information they wish to present to their users.