Bassetball started as a simple idea to compliment Animal Planet's Puppy Bowl. However, it became so much more than that. We decided to partner up with the Basset Hound Rescue of GA to get ten dogs adopted and to raise funds for their humble shelter. We invented the Bassetball prediction engine: a wise beyond his years, digital canine that helps you pick your brackets for the Final Four (or Final Fur, as we called it).
Through this website, users could pick their brackets, learn about the adoptable pups, and even donate directly to the shelter. Social media accounts were created, including a twitter account that would tweet directly at other teams and notable sports icons. By the end of the season, 8/10 of the shelter dogs were adopted and nearly $1500 in donations were raised.